WASO SHISEIDO GINZA TOKYO
Our Story
It is honest skincare that brings locally sourced Japanese super ingredients from the farm to your face. It is the innovative power of Japanese botanicals harnessed to encourage beautifully healthy skin free from concerns.
With the combined power of science and nature, WASO is able to create exciting, clean and sustainable products that work effectively to fundamentally improve skin’s condition and bring out honest natural beauty in everyone.
- Learn more about farm to face
- We believe in connecting every step of the skincare making process from beginning to end. Working directly with farmers from various regions of Japan rather than conventional large- scale suppliers allows us to ensure the traceability, freshness and potency of our ingredients while supporting local economies. The power in each of these locally sourced ingredients is then harnessed by our Shiseido scientists to create nutrient-rich skincare with proven clinical efficacy to address a new generation of skin concerns.
Super Ingredients
Discover the story of
our local Japanese Ingredients
Products
Shikuwasa in WASO
Through our extensive research at WASO, we’ve found that Shikuwasa can be an incredibly beneficial component of skincare and provide numerous benefits such as supporting skin barrier function and moisturizing in young skin*.
Not only that, but its peel extract is high in polyphenols (flavonoids) and has been known to have positive effects on not only the skin but also the body.
* In vitro
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SHIKULIME
MEGA HYDRATING
MOISTURIZER -
SHIKULIME
GEL-TO-OIL
CLEANSER -
SHIKULIME
COLOR CONTROL
OIL-FREE MOISTURIZER
Yuzu in WASO
WASO’s YUZU-C moisture line uses the fruit extract from Yuzu which has been cultivated in the sunny hills of coastal Kochi, Nakayama as well as Yuzu seed extract to form our “Yuzu-Complex” which helps maintain skin’s moisture levels*.
* In vitro
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YUZU-C
BEAUTY SLEEPING
MASK
Satokibi in WASO
Using the combined power of nature and science, WASO has incorporated SATOCANE into its formula to help target a new generation’s skin concerns.
WASO’s SATOCANE pore care line contains Satokibi extract to help with the prevention of sebum degradation which can be a major cause of clogged pores*.
* In vitro
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SATOCANE
PORE PURIFYING
SCRUB MASK
Koshihikari Rice in WASO
Through its research, Shiseido has found that Koshihikari rice extract can have anti-oxidation benefits.
WASO’s KOSHIRICE spot clear line features these Shiseido discovered antioxidant properties of Koshihikari essence to help prevent excess sebum oxidation which is a major cause of outbreaks and help soothe skin concerns younger generation may have.
The enzymes used for the extraction of Koshihikari’s antioxidant rich* rice extract are all plant derived.
* In vitro
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KOSHIRICE
CALMING SPOT
TREATMENT -
KOSHIRICE
TINTED SPOT
TREATMENT
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Our Promise
WASO is aiming to create exciting, clean and sustainably packaged products that not only fundamentally improve skin’s condition from within but also feel amazing and are beautifully textured to bring out natural beauty in everyone while helping support a sustainable future.
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- Our Promise to Skin
- We strive to make our products WASO clean, which is why we say no to unwanted ingredients.
WASO is about fundamentals, focusing on maximizing the benefits of what’s proven to work and leaving out unnecessary bells and whistles.
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- Our Promise to Nature
- Prioritizing recycling and upcycling as a target to minimize waste.
For example, we use upcycled water from apple juice production to reduce our overall water consumption.
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- Our Promise to People
- Working together with farmers to help revitalize local economies.
Our Honesty Policies
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Clean Formula
WASO Clean means that we exclude the unwanted and maximize what’s proven to be good for skin & the environment.
Excluding the UNWANTED & Maximizing the GOOD
Each ingredient in our formulas has gone through our rigorous and strict WASO “CLEAN 5 check” to make sure that only the best ingredients are used.
WASO “CLEAN 5” Check
A strict examination system based on 5 safety criteria: 1. purity, 2. origins, 3. allergenicity, 4. toxicity, and 5. environment.
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Only Scented by Botanical Extracts
WASO’s line up is scented only by the botanical extracts used in our formulas to bring nature’s benefits to your skin.
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Clinical Efficacy
The skin efficacy of our products is clinically proven by inhouse and 3rd party labs, showing significant and visible improvement in skin concerns after testing.
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Food Grade Raw Materials
Our Yuzu/ Shikuwasa Lime /Satokibi (Satocane) /Koshihikari (Rice) are Japanese ingredients that comply with food-grade level standards.
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Vegan
Our products do not use any animal derived ingredients and are in line with Shiseido’s animal welfare policy.
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Give Back
By working with local farmers, we hope to contribute and support the livelihood of Shikuwasa farmers as well as help Shikuwasa regional growth. Our key ingredients are also 100% traceable. We are able to track our full production cycle of Yuzu/Shikuwasa/Satokibi/ Koshihikari.
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Water Saving Formula*
We’ve managed to help reduce the amount of water used in production by recycling water from apple juice distillation back into our production chain.
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Recycled
Pushing for sustainability, our packaging features 95% recycled plastic for its outer jar.
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Upcycled
We believe in the power of transformation; therefore,
the outer cap of our sustainable packaging is made
with 30% upcycled rice husk**.
** Except for Tinted spot treatment.
Our Sustainable Package Story
We’ve worked diligently to make sure that every material used in our packaging is selected consciously and with sustainability in mind.
REDUCING PLASTIC USAGE
Outer caps made from 30% rice husk
Through our extensive research, we found that the normally discarded rice husks can be reused as a vegetal material and substitute for plastic in our caps.
95% recycled plastic for outer jar
In order to reduce the plastic usage, WASO’s outer jars are made using 95% recycled plastic.
10% plant derived plastic elements for tube
The use of sugarcane-derived polyethylene, produced from discarded sugarcane molasses, avoids plastic production competition with food production and emits less CO2 during the manufacturing and disposal stages.
WASO’s Water Saving Formula
As we looked for ways to make our production more sustainable, we looked at water usage as a starting point. Usually, when apple juice is made, the water that is left behind after the distillation and concentration process is mostly discarded. WASO has found an innovative way to upcycle the water that is a byproduct of apple juice production primarily in Aomori, Japan through water purification. Once purified, we can incorporate this water into our production to avoid the use of fresh and new water as much as possible. With our goal to reduce and reuse as much as possible in the production of WASO, we vow to use water as effectively and efficiently as possible.
* Using upcycled apple water except for spot treatment.
WASO LOCAL REVITALIZATION
PROJECT
Beautiful Nature. Beautiful Skin.
WASO promotes clean beauty through ecologically enriching agriculture. This nature-driven skincare starts with SHIKUWASA, a citrus fruit celebrated for its health benefits. And now, we donate a portion of sales to provide seedlings through the WASO LOCAL REVITALIZATION PROJECT.
It's our love of nature that inspires beauty. Join us in protecting our environment.
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TROUBLESHOOTERS
Use these ones to calm sudden skin troubles
DAILY FUNDAMENTALS
Complete your routine with these everyday must-haves!
